Petter Solberg has become the first Global Ambassador for HRH Prince Feisal Al Hussein’s initiative to bring together conflicting communities across the world through sport. Solberg’s involvement with the programme was announced prior to the ceremonial start of the inaugural Rally Jordan.

“I think Peace Through Sport is so, so important and I’m honoured to be an Ambassador for it” said Petter Solberg. “Sport is enjoyed by so many people across the world and we can see from the rallies how it brings people together. I fully support HRH Prince Feisal’s inspiring vision for Peace Through Sport around the world and I really hope that I can help the programme.

“In the WRC we travel to 15 countries this year alone, and with fans and supporters across the world I hope I can make a difference through this programme. It’s important to me to give something back to the countries we visit, and Peace Through Sport has benefit everywhere so for sure I will carry the message with me.”

Peace Through Sport is a global initiative inspired and developed by His Royal Highness to contribute to the world’s need for greater tolerance and understanding within conflicting communities. Launched last year in Amman, Jordan, Peace Through Sport operates dedicated peace programmes that bring together leaders of youth from the world’s divided communities and train them to use sport to unite children. Crucially, they are trained to take their learning back to their native countries and implement sporting programmes with children in their region.

At the official announcement, when His Royal Highness passed to Solberg the campaign’s symbolic baton, he said “Petter embodies the values and spirit of Peace Through Sport and is himself the symbol of sportsmanship and a true champion who will be able to inspire and motivate others. We are delighted that he will work with us to pass on the message of peace to his huge number of rally fans around the world.”