Do you remember your first motorsport event? Maybe you went with your dad, wild aunt, uncle or awesome grandpa. The smell of race fuel, the overwhelming sensation of exhaust notes invading your brain with the most heavenly sound you have ever heard and, of course, the incredibly unrecognizable rolling investments (time and money) pieced together by humans just like you.
It’s undeniable that the future of motorsports is dependent on the youth within our communities. Unfortunately we have the disastrous problem of American kids growing up idolizing rappers and celebrities like Kanye West and Kim Kardashian rather than the likes of heroes such as Richard Burns and the late Colin McRae. Exposure is incredibly limited due in part to availability of events in certain areas but also because of the ever-growing social gap between parents and children. In return, driving talent in America lags behind. Chicken or the egg? Is America too busy?
Photo by Michael Stenhjem of his daughter exchanging waves with FY Racing co-driver, Jordan Schulze. (Adam Yeoman/Jordan Schulze)
I believe we’re slowly on our way to fostering an environment that will breathe a dreams of internal combustion engines and a passion for going fast into the hearts and minds of young humans to come. Doing so may not be easy and it definitely starts with us, the present and relevant.
Get these kids out to events. Share your passion with them so they too can go to sleep at night dreaming of being behind the wheel of a Formula One or World Car.
Editors note: Thanks goes out to AJ Anderson for this great article - http://www.weaponcollective.com
Photo of Noble Star Rally with Ken Block at STPR 2013 by Jason and Robyn Rymell Photo